Malador in laundry is a growing concern for consumers all over the world. They perceive ‘clean smelling’ laundry as reassurance of a job done well and hygienically. To satisfy this perception brands need to ensure their products deliver consistent and positive ‘scent signals’ throughout the laundering process – during and after washing along with drying.

We have surveyed 12,000 consumers from 21 countries across 5 continents to understand how they perceive malodor, the problems they face in trying to eliminate it and the products they turn to for help.

Using our expertise in malodor control we have highlighted a range of solutions that address consumers’ different malodor ‘pain points’.