COVID-19 has reset consumers’ priorities and emotional drivers, with long-lasting impacts on their buying habits. Less than five months into 2020, consumer searches on social media have revealed the consequences of quarantine across many different aspects of life: health and wellness; parenting and homeworking; cooking; DIY; beauty and personal care. 

In this edition of ‘The New Next Now’, we explain how the pandemic has recalibrated the role of health and hygiene in consumers’ lives. Drawing on our new suite of consumer insight initiatives along with actionable data and our proprietary technologies, the newsletter outlines various product development opportunities with the potential to reset the future of health and hygiene.