Firmenich’s Next Now Barometer reveals that consumers  overwhelmingly appreciate scents. This unique proprietary study decoded and tracked consumer needs across 14 countries, covering 6 of the most densely populated continents in the world. Firmenich found that scents can become an even more powerful lever of differentiation to answer consumer priorities and needs.

Since Health is a top priority for most respondents, Firmenich sees that consumers are more pragmatic, conscious and curious, and seek scientifically proven efficacy when purchasing new products. This means that fragrance is a true added value, with a functional benefit as consumers maintant and elevate physical and mental health through self-care. Stay in touch to learn more about how Firmenich will leverage these insights to innovate the Future of Fragrance.