Market dynamics are changing fast as social and ecological megatrends impact on the the perfumery market. In this report we highlight six of these megatrends and discuss what they mean for our customers and consumers.  

We also identify the most interesting products in the market at present, including iconic or innovative fragrances and ancilliaries from both international and niche branes. We conclude with a selection of provocative prototypes that take innovation to extremes – inspired textures, revamped formulations and some very surprising ways to apply fragrances.