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Consumer Fragrances Insights
NewNextNow: Redefining the Search for Comfort
As we navigate the new reality of uncertainty, our definition of comfort has changed.
Comfort offers the promise of security, renewal and a pathway forward in an uncertain future.
Through our extensive multi-disciplinary research, including global surveys of 6,000 people across 11 countries, qualitative research and social media intelligence, we have uncovered the new dimensions of comfort for consumers. Based on these deep insights, we can partner with you to enhance your brand’s purpose and win at the intersection of comfort and scent.
